Carolyn Allen's Bridals & Tuxedos

This campaign involves new branding, advertising and printed collateral to improve the old imagery associated with this retail store.

View Carolyn Allen's Bridals Website

Carolyn Allen's Bridals Logo Carolyn Allen's Shopping Bags Carolyn Allen's Store Wall Carolyn Allen's Logo Texture Carolyn Allen's Stationery

I wanted to focus on the personal atmosphere that has allowed it to survive. This can be seen in the imperfect, varying, hand drawn style of the design elements, but the traditional body copy type stands as a testament to the shop’s history.

Carolyn Allen's Magazine Spread Carolyn Allen's Door Decal Carolyn Allen's Business Cards

This small bridal retail shop (with hardly any advertising budget) has been in business for more than 20 years, and survived a terrible recession in 2009 when many other stores in the area closed down.

Carolyn Allen's Dress Tags Carolyn Allen's Website Carolyn Allen's Bride to Be Tote

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