I wanted to focus on the personal atmosphere that has allowed it to survive. This can be seen in the imperfect, varying, hand drawn style of the design elements, but the traditional body copy type stands as a testament to the shop’s history.
This small bridal retail shop (with hardly any advertising budget) has been in business for more than 20 years, and survived a terrible recession in 2009 when many other stores in the area closed down.
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