About Feed the Pig

Here, you’ll find helpful tools, articles, tons of tips and other resources to help you on your path to financial stability. We’ll help you think through your spending and saving habits, identify ways you can start saving and commit to making changes that will reduce your debt and grow your savings.

Your time here could include:

• Creating a savings plan to help get you on track to reach your financial goals.
• Getting free savings tips.
• Watching and listening to Feed the Pig TV and radio ads.
• Learning a ton more about saving through our friends and our companion site, 360financialliteracy.org, which has financial helpers for all stages of life.
• And much more!

All this great stuff is part of a national public service campaign sponsored by the American Institute of CPAs (AICPA) and The Advertising Council. The goal of the campaign is to encourage and help Americans aged 25 to 34 to take control of their personal finances.

The AICPA is the world’s largest member association representing the accounting profession, with more than 394,000 members in 128 countries and a 126-year heritage of serving the public interest. The AICPA sets the ethical standards for the profession and the auditing standards for private companies, non-profit groups, and federal, state and local governments.

The Ad Council is a private, non-profit organization that marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public. The Ad Council produces, distributes and promotes public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well being and strengthening families.

For media inquiries and more information about this campaign, please contact feedthepig@aicpa.org.

Feed the Pig!